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Report - Learn about personalized content, social media, digital video, and AI - Hi John,

Over half (55.7%) of Gen Z adults say mobile access is a key factor when picking their bank, according to eMarketer’s forecast.

But banks need new marketing tactics to attract Gen Zers, who prefer social media and personalized content.

Download a complimentary copy of our analyst report, “Gen Z and Banking: How Can the Industry Capture the TikTok Generation?,” to find out how banks can meet Gen Zers where they are and offer better services than the competition: Big Tech, neobanks, and payments apps.

This eMarketer analyst report is presented by InMobi.

Sincerely,
eMarketer Editors

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