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| Adfreak | May 08, 2017 | | Today's highs and lows of creativity |
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Dove’s ‘Real Beauty Bottles’ Come in All Shapes and Sizes, Embodying the Brand Message Clever packaging from Ogilvy London By Tim Nudd In an inspired packaging stunt, Ogilvy London has created a limited-edition set of Dove Body Wash bottles that come in various shapes and sizes, communication the brand's longtime celebration of body-diverse beauty. "Every woman's version of beauty is different, and if you ask us, these differences are there to be celebrated," Dove said in a...
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The Budweiser Frogs Are Back, With New Friends and a New Favorite Beer Bud Light hits Britain with a croak By Patrick Coffee This week, one of the most iconic alcohol campaigns in advertising history is rising from the swamp after more than 20 years, as AB InBev has brought back its Budweiser frogs ... for sister brand Bud Light's U.K. debut. Among the original trio of "Bud," "Weis" and "Er" from the 1995 Super Bowl ad, it...
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This Bus-Stop Ad for The Young Pope Gives Off Puffs of White Smoke Is it a holy plume ... or a cigarette? By Angela Natividad In addition to being the first-ever American Pope, the youngest one, and Jude Law, The Young Pope's got a big responsibility on his shoulders: Keeping HBO rolling in viewership while Game of Thrones takes a dragon nap. Its capacity to do this from a storytelling perspective is debatable (even if it's already given us a...
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Selfridges Explores the Notion of ‘Home’ for a Diversity of Creative Youths It's surprisingly complex By Angela Natividad Home is a lot more nuanced than a mere hearth, especially for a generation whose priorities and identities mark major changes from what preceded them. "Home Truths," a short film created for U.K.-based department store Selfridges and directed by Kathryn Ferguson, explores what home means now. Some answers will always be the same: "Just finding...
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This Creepy Doll Video Is Actually a Rallying Cry for ‘Natural Beauty’ With some helpful cell stimulation, of course By Angela Natividad Buzzman in Paris has done it again. The same agency that brought you Whopper-flavored toothpaste, ugly Christmas sweaters with burning yule logs and the Nosulus Rift is once more pushing the boundaries of weird with a video for "cellular stimulation" brand LPG. LPG has a patented technology called Endermology that promises to stimulate your cells'...
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Hot Dog! Why Oscar Mayer’s Wienermobile Rolled All the Way to a Remote Alaska Town Vehicle, and brand, trek to unfamiliar places By David Gianatasio Doctor, I keep having this dream about a 27-foot-long hot dog rolling through a tunnel. Wait, that's no dream. It's an awesomely Freudian scene from Oscar Mayer's new video chronicling the Wienermobile's voyage to Whittier, Alaska, population 220. The trek required 1,200 miles of driving plus 3,000 miles via barge, and touts "radical" product changes...
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The ‘Grill God’ Preaches Better Barbecuing in This Unholy Ad for a Fancy Pellet Grill Camp Chef's version of Morgan Freeman By T.L. Stanley Fans of backyard barbecues: Let the Grill god show you the light. He'll also bring the heat, but don't worry, it's not hellfire. No repenting necessary. The ad character, created by viral video mavens the Harmon Brothers, is a toga-wearing home cook who'll whip up something carnivorously divine while a gospel choir provides a rousing...
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