Craig Huntingdon from RTC North says recent analysis showed that while the 100 biggest global brands grew at nearly 6 per cent in 2020, the top 75 UK brands declined by 13 per cent. In the same week, Craig spent time with Sir Martin Sorrell who suggested that while he expected his worldwide agency to see growth in key markets such as the US, Middle East and Asia, he expected minimal growth from the UK and Europe. So what is going on and what can firms in the UK learn from this to help them grow in 2021?
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