Also: Mars Wrigley promotes self-love with pink Starbursts, Twitter launches tipping feature and Volvo sets new sustainability goals backed by research.

TODAY’S HEADLINES – 09.24.2021  
 
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DAILY SCOOP

Grubhub and DoorDash support NYC delivery worker laws, income bracket predicts comfort traveling during pandemic, and Wikimedia’s new CEO looks to fight disinformation

Also: Mars Wrigley promotes self-love with pink Starbursts, Twitter launches tipping feature and Volvo sets new sustainability goals backed by research.


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THE CONSULTANT IS IN

4 ways to help your team move from tactical to strategic communications

Learn how to stop being an order taker and take the lead as a strategic advisor.


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MEASUREMENT

How machine learning is making an impact on media analysis

Artificial intelligence promises to dramatically change the way PR pros measure their campaigns. Here’s what the technology now allows—and where it is headed.



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WINNING CAMPAIGNS

UC Davis’ audio campaign celebrating nurses garners repeat visitors, 120,000 social media impressions

Its audio-only “Year of the Nurse” campaign has won first place in the Content Marketing and Brand Journalism (Health Care PR and Marketing) category or Ragan’s PR Daily Awards.


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RAGAN AWARDS

Friday is your last chance to enter our Employee Communications and Top Places to Work Awards

Submit your impressive internal comms work—and showcase your amazing workplace. We will no longer accept entries after 11:59 p.m. Central time this Friday, Sept. 24.


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DAILY SCOOP

Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes

Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.


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COMMS WEEK

5 questions with Kite Hill PR’s Tiffany Guarnaccia

The agency leader and co-chair for Communications Week 2021 shares her insights on the future of communications and how the role of the communicator is being transformed.



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SOCIAL MEDIA

How to engage social media influencers to post about your brand organically

There’s a big difference in a true partnership with an influencer and a one-off paid post. Consider these steps.


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DIVERSITY AND INCLUSION

6 reminders for more inclusive internal comms

Take these steps to prepare and produce more mindful messaging.


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DAILY SCOOP

Google buys $2.1 billion office building in NYC, patrons avoid companies that lack sustainability and DE&I policies, and DOJ sues American Airlines and JetBlue

Also: McDonald’s makes sustainable Happy Meal toys, Amazon lobbies to legalize marijuana, and McKinsey & Company comments on explainer video series for kids.


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CRISIS COMMUNICATIONS

How to be more sophisticated in your privacy messaging

Beyond the challenges in safely managing your customer data, it is essential to differentiate between first-party data and first-party cookies.



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THE WORKPLACE

There’s still time to keep employees from quitting. What will make them stay?

The author shares five ways to keep workers engaged, involved and on board.


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A DAY IN THE LIFE

Ripley PR’s Heather Ripley on being prepared for anything

The founder and CEO of her global public relations agency specializing in B2B tech and franchising talks about lessons learned form the past year and how to tackle the challenges ahead.


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RAGAN AWARDS

Friday is your last chance to enter our Employee Communications and Top Places to Work Awards

Submit your impressive internal comms work—and showcase your amazing workplace. We will no longer accept entries after 11:59 p.m. Central time this Friday, Sept. 24.


Ragan Training

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