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Donald Trump and Hillary Clinton Have Been Spending the Most Money on These Ads His late surge of daily national spend tops $1 million By Jason Lynch As the presidential race enters its final week, Hillary Clinton has been dominating the national ad spend, but Donald Trump is making up for lost time with a late, pricey surge, topping $1 million a day.
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Carl's Jr. Used Live Ads to Sponsor a 72-Hour Livestream for Vice's New Gaming Site The spots were an industry first By Sami Main Waypoint, Vice's newest offshoot, doesn't want to be the typical gaming site, so it also didn't want to launch in a typical way. That's why Waypoint used a 72-hour livestream to celebrate its launch, ...
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Conan O'Brien's New App Is a Pokemon Go-Style Game for Fans IRL branded content for AT&T By Lauren Johnson Conan O'Brien's newest play for branded content is a mobile game that's subtly an ad for AT&T.
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How Martha Stewart Conquered Facebook Live, One Viral Cooking Video at a Time It helps that she was an early adopter By Sami Main "Martha!" gasped 9-year-old Madeline Zakarian in awe, as Martha Stewart walked into one of the test kitchens in one of her many headquarters, located along the Hudson River in Manhattan.
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A+E Networks Expands Its Branded Content With Hearst Magazines Digital Deal Advertisers haven't signed on yet By Jason Lynch One week after A+E Networks took branded content to a new level by co-producing a new "fully-shoppable" Lifetime lifestyle/home entertainment series with Wayfair, the company is making another big branded ...
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JW Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series Celebrity entrepreneur Bill Rancic hosts the show By Sami Main The days of the typical commercial, where it interrupts the viewer's experience, might be coming to a close as another brand announced its intentions to create and distribute more of its own content.
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Matthew Weiner Heads to Amazon for His Next TV Move After Mad Men The 8-episode series will be set in present day By Jason Lynch A year and a half after wrapping his iconic TV series Mad Men, the show's creator, Matthew Weiner, has finally picked his next TV project.
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