BRAND CONTENT UPFRONTS

Hear the leading content marketing experts from The Globe and Mail and Verizon Media share first-hand knowledge and their studio's approach (and tips) to building effective content marketing campaigns.

Sean Stanleigh
Managing Editor, Globe Content Studio
The Globe and Mail

No two content programs are the same. When you're building ideas from scratch, there are highs and lows, challenges and opportunities that lead creative teams in different directions.

Hear the Globe Content Studio share the work that went into constructing a recent campaign.

Chloe Efthyvoulos
Senior Content Partnerships Manager
RYOT Studio at Verizon Media

Join Verizon Media’s branded content arm, RYOT Studio, for a discussion on branded content and innovation within the ever changing digital landscape.

LUNCHEON ROUNDTABLES

Join the AToMiCon content marketing gurus for an up-close conversation over lunch!

PLEASE NOTE: Sign-ups for the Luncheon Roundtables are required and will be available on-site at the registration desk. Space is limited!

How to create compelling content

Louis Arbetter
GM, PepsiCo Content Studio
PepsiCo

How to use AI for better content

Robert Beredo
Chief Digital Officer
L'Oreal Canada

How to personalise your content

Cookie Boyle
Executive Director, Global Content
Destination Canada

How to create a dialogue with Gen Z

Stephen Scarrow
Senior Marketing Manager
KFC Canada

How to build a content calendar

Cathy McKnight
VP Strategist
The Content Advisory / Content Marketing Institute

How to create a content hub

Simon Joly
Marketing Manager
Ubisoft

AToMiCon 2019
March 5 // Arcadian Court, Toronto

For registration inquiries, contact:
Brittany Stone • [email protected] • 416-408-2300 x213

For sponsorship inquiries, contact:
Lisa Faktor • [email protected] • 416-408-2300 x477

Upfront Sponsors

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