John, The worldwide advertising business is on its way to becoming worth $1 trillion in the next couple of years—but contributors to its growth won’t be spread evenly. Now, with a clearer picture of H2 2023, we can better anticipate the trends that will culminate in the rise and fall of ad channels, both digital and traditional. Our ebook, 3 Advertising and Marketing Trends Shaping 2023’s Second Half, asks our analysts to weigh in on the industry’s most pressing disruptions, so marketers can seize revenue-driving opportunities. Download your copy to gain insights on: |
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AI’s impact on search, creative brainstorming, and major self-serve ad-buying platforms The growth of connected TV (CTV) ad spending and its correlation to consumers’ time spent Why retail media is expected to defy macroeconomic headwinds |
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There’s still time to make 2023 your most profitable year yet. |
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Enjoy, The Insider Intelligence Team P.S. This insight-packed ebook is just one example of what is offered in an Insider Intelligence subscription. If you want more insights and ideas on how to incorporate Insider Intelligence data into your presentations and strategy, schedule time to speak with our team. |
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