| | | Change Management for Marketers Webinar |
Join our next webinar, hosted by Neil Perkin, one of Econsultancy's thought-leading consultants, and discover how you can successfully navigate change within your team and function.
The webinar, usually only available to subscribers, covers findings from our latest Change Management for Marketers Best Practice Guide and incorporates key principles and practical ideas across areas such as change vision and strategy, progress measures, skills, organisational culture and behaviour.
On the agenda: |
| | The context for marketing and transformation |
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| | Change management models and their application |
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| | Culture and mindset to support change |
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| Explore all upcoming webinars |
Data is king. It helps us understand the online and offline experiences our customers are having and how we can improve them. But the real value lies in uniting many data sources and metrics to arrive at a single source of truth.
In this webinar Anthony Gribbon, Journey Analytics Manager at LV=, shares his experience of integrating MarTech solutions, including Google Analytics and A/B testing tools, with digital experience insights from Decibel and using them to make changes and drive results. |
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Why do so many marketing-related IT projects fail? And what can marketers do to avoid the risks but reap the rewards of a martech investment?
Join this TAP London webinar, hosted by Econsultancy, to learn how you can follow best practice martech procurement processes by asking the right questions which will help you future-proof your investment.
On the agenda: |
| | How to keep a connected customer experience at the heart of your decision-making |
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| | How to ensure your current set up isn’t capable of meeting the new requirements |
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| | How to decide which vendor to use and which stakeholders to involve |
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| Discover the latest digital advertising trends from our upcoming webinar, which examines how marketers view digital channels, how they assess campaign effectiveness, as well how they how they expect digital advertising to evolve. |
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London, W1T 3QN, UK
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