Chronicle of Philanthropy
Why ― and How ― to Cultivate Women Donors Now
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| How can you tap into the generosity of women during these challenging times? |
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The pandemic and its economic fallout have left nonprofits reeling. One group of often overlooked donors may offer a lifeline: women. Research shows that women are more likely than men to give to health care, communities, and families ― all areas critical to the response. Plus, women at all income levels give more generously than men at similar levels.
Don't miss the Chronicle of Philanthropy webinar, Why ― and How ― to Cultivate Women Donors Now, to learn what motivates women to give and how to adapt your fundraising strategy to prioritize these supporters.
Join us on June 25 at 2 PM ET for this 75-minute session with our expert guests:
Melissa Effron Hayek, Director of the Women & Philanthropy Program, University of California at Los Angeles Jennifer Filla, President of Aspire Research Group, CEO for Prospect Research Institute Kathleen Loehr, Senior Consultant, Aspen Leadership Group They’ll explain how to find women who may support your cause, cultivate them as donors, and build stronger ties to inspire greater giving over time.
Plus, you’ll get samples of donor communications tailored to women — including messages adapted to the pandemic.
This session qualifies for 1.25 CFRE credits.
Can't make it tomorrow? Register today and watch the webinar on demand.
This webinar is produced with support from iDonate. |
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| | | Melissa Effron Hayek | | University of California at Los Angeles |
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| | | Jennifer Filla | | Aspire Research Group, Prospect Research Institute |
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| | | Kathleen Loehr | | Aspen Leadership Group |
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