Don’t let your CMS hold back your business growth HubSpot's Inken Kuhlmann-Rhinow highlights what might be your CMS system’s biggest problem and areas your CMS should score well in.
ClickZ Daily: July 8, 2020 |
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| Happy Wednesday! Businesses are being held back by outdated CMS systems, HubSpot’s Inken Kuhlmann-Rhinow, highlights what might be your CMS system’s biggest problem and areas your CMS should score well in. “Now is the time to take a critical look at your CMS. Does it support both your ambitions and consumer expectations? Can you quickly iterate to improve performance, can you quickly integrate new tools without compromising the security of your website? If not, it’s time for something else,” says Inken. Also, as the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. It is essential to utilize the three pillars of successful video marketing strategy – distribution channels, technology, and creativity. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Content Inken Kuhlmann-Rhinow Businesses are being held back by outdated CMS systems, HubSpot's Inken Kuhlmann-Rhinow, highlights what might be your CMS system’s biggest problem and areas your CMS should score well in. |
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Digital Marketing Kateryna Novatska As the importance of video for marketing grows, we look at how B2B brands must prepare for the digital world dominated by video content. Read more |
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| AI & Automation Jean-René Boidron Kameleoon's Jean-René Boidron explains why now is actually the time to take a more strategic approach to personalization, outlining the key challenges companies face and how they can overcome them. Read more |
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| Data-Driven Marketing Ross Shelleman Ross Shelleman, CEO of Aisle Rocket, shows how the siloed approach to marketing is on its last legs and what marketers must do to improve their offerings post COVID-19. Read more |
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| Data-Driven Marketing Shane Phair Shane Phair, CMO at Decibel, highlights common digital customer experience (CX) frustrations and how to prevent them. Read more |
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| Digital Marketing Kamaljeet Kalsi Revenues signal a drop while marketing technology budgets continue to shine, why email marketing is the sweetheart for marketing success, and what wins CTRs. Read more |
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| | Collaboration One of the very commonly faced problems within a lot of companies is that SEOs and developers do not always see eye to eye. Download now |
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