Don’t invest in new marketing tech until you do this Merkle's tips to optimize better CX and more revenue.
ClickZ Daily: May 15, 2023 |
|
|
| Good morning, In times of economic downturn and uncertainty, brand goals are shifting inward. A technology roadmap can be used to maximize tech investments and ensure it is connected and fully utilized to optimize better CX and more revenue. Merkle’s SVP, Technology Strategy Lead, Courtney Trudeau advises senior marketers not to invest in new marketing tech until they have completed these four steps. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
|
Marketing Technology Courtney Trudeau In times of economic downturn and uncertainty, brand goals are shifting inward. A technology roadmap can be used to maximize tech investments and ensure it is connected and fully utilized to optimize better CX and more revenue |
|
|
|
Data Mallory Green How to lay the foundation for an improved customer experience across digital channels Read more |
|
| SEO DebugBear Page speed has been a ranking factor for a long time, but it has increased in importance over the last two years. Learn about Google’s Core Web Vitals metrics and how to test your website Read more |
|
| Digital Marketing Kaeya Majmundar Business-to-consumer brand leaders need to cozy up to the idea of putting their customers in the CMO seat and leaning into next-gen marketing strategies, such as zero-party marketing Read more |
|
| Content & Experience Ann Smarty A guide for brands to make the most of collaboration from a strategy and process point of view Read more |
|
|
|
Marketing Masters Podcast |
|
|
|
Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
|
| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
|
| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
|
|
|
Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
|
| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
|
| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
|
|
|
This email was sent to [email protected] as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
Want to remove yourself from our database? Click here to exercise your right to be forgotten.
Contentive Ltd is a Private Limited Company, Registered in England, Number 0827534.
Registered Address: Scale Space, 58 Wood Lane, London, United Kingdom, W12 7RZ
