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Best Practices in Sales & Marketing
Don't be the reason your clients break up When working with customers whose spouses or loved ones are involved in the transaction, you have to demonstrate that good communication keeps everyone together. Full Story: REALTOR® Magazine (2/14)
Report: SMS, web push notifications surge in 2022 Brands increased web push notifications 290% and SMS messages 62% last year, and emails rose 42.3% while remaining the most popular channel by volume. Food and drink companies topped the list for conversion rates, followed by hobbies and leisure, tobacco and cannabis, health and wellness and pet supplies. Full Story: MediaPost Communications (free registration) (2/10)
Brands can hinder social media engagement when they expect immediate results, obsess about perfection, spam groups, emphasize vanity metrics and ignore comments, per social media advisor Angie Gensler in this infographic. Instead, focus on consistent posting and varied topics, building relationships, using relevant hashtags, tapping into holidays, and monitoring performance. Full Story: Social Media Today (2/10)
Real Estate Trends
Podcast talks straight about commercial sales success Who's the best person to speak on a given topic? That's who Atlanta broker Michael Bull goes after for his long-running podcast, which both serves his business and helps other brokers and agents improve theirs. Full Story: REALTOR® Magazine/Create (12/27)
Moldova house features flowing concrete entrance A home designed by Calujac Architecture in Chisinau, Moldova, includes a floating concrete entrance. The design also serves a constructive function, softening the metal frame while also providing rigidity overall. Full Story: DesignBoom (2/13)
Technology & Innovations
Platform enables co-ownership of luxury 2nd homes Pasco is a real estate technology company that offers shared ownership of luxury properties. The company was founded in 2020 by former Zillow executives, and the platform allows up to eight co-owners of shares in a single property, with Pacaso retaining responsibilities as a property manager. Full Story: House Beautiful (2/10)
Fair & Equitable Housing
Cities eye stronger tenant protection laws Tenant protections recently passed in Los Angeles highlight a broader national trend. Washington, D.C., is considering proposals to shield renters from rising costs, and six states are considering laws that would enable cities to extend tenant protections. Full Story: The Real Deal/New York (2/13)
Banks, Fed expected to clash over capital buffers Major US banks are wary after Federal Reserve Vice Chair for Supervision Michael Barr said capital buffer requirements might not be high enough. Some trade groups have started a preemptive campaign of blog posts contending that raising the buffers would hinder the economy and could cause banks to scale back their involvement in capital markets. Full Story: Politico (2/13)
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The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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