Domino's hires on more as others face layoffs; Pitching non-coronavirus stories; Why PR fundamentals matter more than ever; and more

DAILY SCOOP

Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early

Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more.

MEDIA RELATIONS

Should you pitch non-coronavirus stories to the press?

COVID-19 is dominating the news cycle. Can PR pros stoke interest about stories unrelated to the pandemic? Are journalists covering anything else?

CRISIS COMMUNICATIONS

Why good comms practices are more important than ever

How can communicators help their stakeholders and audiences through the current crisis around COVID-19? PRSA Chair Garland Stansell says it’s all about the basics.

BRAND JOURNALISM

Inside Blue Cross Blue Shield of Massachusetts’ robust newsroom

More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives.

PR DAILY AWARDS

Share your life-changing nonprofit PR work

Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24.

INFOGRAPHICS

Infographic: YouTube, Facebook Stories on the rise in 2020

According to research from Animoto, video content is growing in popularity for social media users. Here’s what that might mean for your organization.

HOW WE DID IT

Adding storytelling to technology in developing ‘Innovation Relations’

An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. Here are the steps in its evolution.

DAILY SCOOP

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.

EXECUTIVE COMMUNICATION

Why you should lead with values in COVID-19 crisis

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? Here are some important rules to follow.

CRISIS COMMUNICATIONS

How to identify the stages of grief in COVID-19 messages

As organizations work through their anger, fear and denial around the economic disruption and health impacts of coronavirus, it’s helpful to use the Kübler-Ross model.

WEBSITES

6 handy SEO tools to use and peruse

Don’t let Google’s confusing algorithm get you down. Try resources such as Soovle, Answer the Public and Screaming Frog to discover fresh keyword opportunities.

PR INDUSTRY

How commtech is transforming PR and corporate culture

Spanning an array of sectors, the integration of technologies into various communication formats and channels is engendering new protocols for comms pros.

A DAY IN THE LIFE

How Fox Entertainment’s Tulani Elisa tracks social media changes

Keeping up with all the latest trends in social media can be exhausting, but this VP takes it all in stride with an early-morning start and a cup or two of tea.

PR DAILY AWARDS

Don’t miss this Friday’s Corporate Social Responsibility Awards deadline

Enter your best CSR work by Friday, March 20, at 11:59 p.m. Central time. Don’t miss out!