🎛️ Does your marketing team need a DXP?

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Plus, addressability is a “slow-motion train wreck”

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Good morning, Marketer, are you certain you want to go freelance?

In Monday’s newsletter, Kim wrote about the Great Resignation: “In article after article, I am reading that marketers are choosing the freelance life,” so they can work with “clients of their own choosing, in their preferred location, and at the hours that suit them best.”

Freelancing is not always so idyllic.

Clients will demand you be available for early morning Zoom meetings and late night calls to discuss the “couple of changes” that need to be made to your work.

You’ll likely have to master skills that are out of your wheelhouse. Ask yourself: are you really a natural salesperson, or accounts receivable clerk?

And the pressure of making payroll, when feeding your family is on the line, can be overwhelming.

If freelancing is the path you’ve chosen, Godspeed. But if you’re working in-house at a company or agency, please take our 2022 MarTech Salary and Career Survey. It takes less than 5 minutes to complete. We look forward to sharing the results with you all.

Chris Elwell
CEO, Third Door Media

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Discover cutting-edge martech solutions... without leaving your desk

Grab your free MarTech pass now and join us online, March 29-30, to discover dozens of time-saving tools and technologies that will help your organization reach a new level of success.

IDG Communications acquires Selling Simplified

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Shorts

Quote of the day: “If we don’t diversify our approach to the market, soon we’ll be operating by the equivalent of candlelight. The industry risks losing $10 billion in annual sales – without a serious plan for what happens when everyone’s in the dark.” Angelina Eng, vice president, measurement and attribution at the IAB’s Programmatic+Data Center