Our new analyst report reveals key digital ad spending insights
Hi John,
This year, consumer packaged goods (CPG) companies will spend 57.9% of their budgets on display ads and 69.2% will go toward mobile, according to EMARKETER’s forecast. Our analyst report, “US CPG Industry Ad Spending 2024,” offers crucial insights for marketers in the space:
CPG digital ad spending will reach $49.95 billion this year. The CPG industry will make up 16.5% of the $302.77 billion digital advertising market—its largest share to date. Toiletries and cosmetics will account for the largest share among subcategories, at 35.0% of all CPG spending. Get a comprehensive understanding of CPG’s digital ad spending landscape to inform your marketing strategies.
GET YOUR COPY
Sincerely,
EMARKETER
Compliments of LiveRamp. |
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