Does your brand voice have these elements? CFA Institute's CMO on forging customer connections with credibility
ClickZ Daily: February 24, 2022 |
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| Good morning! A strong brand voice helps forge customer connections, but are marketing leaders sure it is working in their favor? In his latest article, CFA Institute’s CMO, Michael Collins says, “… sales need to be built overnight, but brands need to be built over time.” Find out more on the four aspects needed to build credibility and trust through a brand voice. |
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B2B Michael Collins CFA Institute's CMO discusses four aspects needed to build credibility and win trust |
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Content Melanie Deziel How global brands can optimize their marketing by observing what’s working for small and independently owned businesses Read more |
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| Content & Experience Elizabeth Roscoe Read more |
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| B2C Kamaljeet Kalsi When too much technology is your road blocker, how do you tackle marketing transformation? Read more |
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| Brand awareness Kamaljeet Kalsi Key factors CMOs need to know and consider for a successful strategy Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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