AirAsia CEO Aireen Omar has kept mostly out of the limelight, but her big data dreams are reshaping the company — amid a massive bribery scandal. AirAsia HQ is an experience. Located next to Kuala Lumpur International Airport's second terminal, 2,000 staff occupy nearly 200,000 square feet, meeting rooms are inspired by travel destinations, there's a slide to the ground floor and workers can slip away to play Xbox and pass it off as work-time ideation. If it sounds like Google, know that the tech behemoth provides more than inspiration — it's become the airline's long-term partner. Omar has been at the helm of a digital strategy and diversification agenda that could stimulate new growth, as well as help the company power through a bribery scandal, if it can avoid privacy concerns over its big data and biometrics programs. Don't be evil, indeed. |