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NN/g Newsletter
New Articles

Documenting a UX-Benchmarking Study

 

All the details of your benchmark study need to be stored in your research repository for further reference. They include the study methodology, the tasks, the screener, the definitions of the collected metrics, as well as the raw data obtained from the study.

 

8 min read

Best Practices for Building and Maintaining Your Own Research-Participant Database

 

Developing your own research-participant database allows you to be efficient in recruiting study participants, enabling you to run more studies with faster turnaround.

 

11 min read


New Videos

🎥 Personas Are Living Documents: Design Them to Evolve

 

By designing personas to evolve and change over time, we can help to secure their longevity.
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🎥 UX Vision & Strategy: Top Questions Answered

 

A UX vision is a part of a UX strategy, alongside goals (or measures) and a plan.
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🎥 Downsides of the Net Promoter Score

 

The Net Promoter Score (NPS) can be gamed and its definition loses information and precision by treating fairly dissimilar responses in the same way. It should be used together with other UX metrics rather than in isolation.
5 min video

 
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