We all know Google. But as communicators, how much do we really know? The search engine giant is constantly evolving with the times, and any successful communicator will be changing with it. The 2019 Google for Communicators Webcast helps PR, communications and marketing professionals do just that. The event takes place Tuesday, Aug. 27 from noon to 3:15 p.m. Central time. The webcast covers new rules in SEO, Google Ads, and Google Analytics to keep professionals ready for what’s now and what’s next. It will help you optimize your paid Google ads spend, choose the best KPIs to track on Google Analytics, and top SEO principals to know for tomorrow. See presentations from: Danielle Brigida Acting deputy director of digital strategy U.S. Department of the Interior | Nicole Moreo Senior vice president for analytics Ketchum | Patrick Hodgson Digital marketing director Media Dean |
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