Local and national news businesses have eroded as Google and Facebook gobble up nearly all of the ad dollars. But do ad buyers have an obligation to save the media?
Ad tech is complicated and quickly evolving. As brands take more control over programmatic, marketers are increasingly investing in their educational efforts in programmatic media.
Bloomberg's latest effort to bring more data and information to wherever people consume content is its redesigned Apple TV app, which provides viewers more contextually relevant information within videos and personalized content collections.
A shortage of tech talent in the U.S. forces publishers to woo candidates with flexible schedules and remote work in order to compete with richer platforms.
The voice assistant market has boomed since Amazon introduced the Echo in 2015. We examine the state of voice in five charts.
"Losing is an opportunity to regroup and learn": Havas' Laura Maness shares the biggest lessons from her advertising career in the latest Starting Out.
HP's 'The Wolf' won Best In Show at last night's Digiday Content Marketing Awards gala. See the full list of the night's winners here.
