Diversity in marketing: Pushing beyond a CSR checkbox How investing in and upskilling diverse talent will accelerate growth.
ClickZ Daily: August 19, 2022 |
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| Good morning! Marketing and technology cascade as society changes and the skill set required to fill talent gaps for brands to connect with consumers is constantly evolving. Did you know, that the average shelf life of a skill is now 18 to 24 months? Let’s find out how diverse talent can help marketing leaders unlock business growth. Tune into the Marketing Masters podcast episode with Orchid Bertelsen, Chief Operating Officer at Common Thread Collective. |
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Digital Leaders Kamaljeet Kalsi When talent and skills are not static how will marketing leaders invest and upskill diverse talent to accelerate growth? |
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Content & Experience John Rampton Even though Google has pushed the third-party cookie death to 2024, here are some personalization alternatives to tackle this invasive marketing strategy Read more |
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| Case Study Benjamin Broomfield “As we target a brand-new audience, the core goals of this activation were very much top of the funnel: To build brand awareness, credibility, and to engage millennials and Gen Z in a way that fits their interests and where they're living every day. If that means they're going on Twitch and playing video games every day, this is where we wanted to engage them.” Read more |
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| Case Study Benjamin Broomfield "People are spending less time on traditional tourism board websites. They want to consume content on the platforms that they are most familiar with and most comfortable with, and this is where we need to meet them. These locations now need to replicate the success we have seen for Visit Orlando and Visit Abu Dhabi. Every location should consider what might work for its own Alexa Skill." Read more |
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| Podcast Benjamin Broomfield In the latest episode of the Marketing Masters podcast, we speak with Kip Knight, the founder of CMO Coaches. Kip shares his insights on this systemic issue and explores how marketing leaders can rebuild their business relationships. Read more |
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| Lucy helps organizations leverage knowledge for individual and market success using the latest innovations in artificial intelligence. Lucy reads, watches, listens and remembers all you’ve shared to provide specific answers and meaningful insights from text, audio, video and more. Read more |
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