MARCH 6, 2018

ALL-NEW METRICS FOR NEW CAR SUCCESS As the new car market continues to change, it’s important to change the way you reach shoppers and the metrics you use to measure your success. To create a successful new car strategy based on insight, pay close attention to these key metrics: percent of fast-moving inventory, price-to-market rank and VDP engagement. Master the Metrics

Ditch the Hours-Long Car-Buying Experience

In a WardsAuto Q&A, Cox Automotive President Sandy Schwartz talks about the changing world of digital car shopping, new customer expectations and how he runs a multi-brand business.

The majority of connections you could make with consumers happen somewhere besides your website-advertising, social, and more. Contact At Once! shows you how to put messaging connections in all those places so shoppers move effortlessly through the buying process with your brand and dealerships. Click now to find out more or text us at 404-850-9297 to see how it works!

Dealership Study: Overactive Filters Block Some Legit Customer Leads

“Today, identification and diagnostics of software system failures is just as important as managing employee performance,” says Fran O’Hagan, head of Pied Piper Management.

A Tale of Two Cherokees

Jeep refreshes its midsize SUV to stay competitive in a hot segment.

March Demand Could Be Leading Indicator of 2018 Sales

Although never a good idea to put much emphasis on one month when assessing the U.S. market, March could be a pivotal point to how sales in the rest of the year play out.

Trump Steel Tariff Stokes Pricing Fears, Sort of

"Ninety percent of the steel we’re buying for our vehicles comes from the United States,” says GM executive Mark Reuss.

Video: Dealer News

Cody Lusk tells CBT Automotive how steel tariffs could affect dealers.

Video: Industry News

Mercedes Uses Digital Light, Porsche’s Mission E CUV, Land Rover’s Gigantic Couper.

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