Disney and Magnite, for some time, have enjoyed a special relationship.
Now that's getting tighter. Disney is using Magnite’s technology to execute a large portion of its digital ad sales, the supply-side platform CEO Michael Barrett said on its earnings call this week.
Andrew Blustein has the latest.
“We have access to all of it. Some of it is a preferred partnership. Others are in an open market partnership, but we really do enjoy a special relationship with [Disney],” Barrett said.
With Telaria and SpotX under its belt, Magnite is acquiring its way to being the sell-side’s largest independent platform, with a stronghold in connected TV.
Check out Andrew’s piece for what you need to know about the earnings:
Magnite's full-year revenue was $221.6 million 45% was generated in CTV and online videoCTV revenue was $15.3 million in Q4, up 53% compared to the year prior The CTV space is in high-growth mode. Platforms are jostling for eyeballs—if you haven’t already, check out this piece from my colleague Mollie Cahillane on how connected TV platforms like Roku, Amazon fire and Samsung measure up. Supply is increasing, only a few SSPs can duke it out to be the supply partner du jour.
We also heard that Australia has passed its law forcing tech platforms to pay publishers for news after Facebook helped in watering it down. Watch the domino effect ripple across global governments showing tech some more muscle. First up, Canada and Europe.
Not everyone is happy about the ramifications, especially concerning the shadowy terms News Corp. cut with Google. Chairman of U.K. news giant Daily Mail and General Trust, Lord Rothermere, stresses the problem with “two of the world’s most ruthless companies now locked in an unholy alliance,” concerning “the sharing of ad revenue via Google’s ad technology services.”
In a letter published in the Financial Times, he calls for the terms of the deal to be made public.
I think we all know how likely that’s going to be.
Thanks for reading and have a great week!
Lucinda
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