Disney reshuffles to focus on streaming; Tips for unleashing your org's 'rock stars'; how to tap influencers on key COVID-19 messages; and more

DAILY SCOOP

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more.

THE WORKPLACE

5 ways to unleash your employees’ inner rock stars

Consider these takeaways from the chief communications officer for National DCP, the supply chain for Dunkin’.

HEALTH CARE

How influencers helped save lives during COVID-19

A campaign in Texas offers lessons in how public health authorities can work with social media celebrities to encourage safety and wellness during the ongoing pandemic.

INTERNAL COMMUNICATIONS

Maintaining a connected culture amid extreme apprehension

Learn how to create a digital workplace that unites, encourages and energizes dispersed workers.

MEDIA RELATIONS

Should media relations wait during election season?

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.

DAILY SCOOP

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more.

EXECUTIVE COMMUNICATION

7 ‘old-school’ workplace strengths that are now weaknesses

In the modern workplace, flexibility and a willingness to learn are the keys to the corner office. Would-be leaders and executives, take note.

EMPLOYEE ENGAGEMENT

How employee communications technologies are enabling ‘continuous listening’

Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind.

MARKETING

Dickies embraces ‘digital-first’ approach in global campaign

The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world.

DAILY SCOOP

Yelp launches alert to stand against racism, JPMorgan Chase commits $30B to advancing racial equality, and Slack launches short-form video feature

Also: ‘Sesame Street’ and HBO Max address racism in an upcoming family special, Chicago pizzeria turns Netflix dis into marketing gold, where execs stand on purpose, and more.

MARKETING

How PR can help shape marketing messages

With tightened budgets affecting many organizations, make sure that your marketing and PR efforts work in tandem to deliver the best results.

THE WORKPLACE

Study: Workplace rivalries offer many positives

Science holds that a bit of friendly competition at work can drive productivity. But how much is too much?

A DAY IN THE LIFE

Saxum’s Jeff Risley on using this crisis to your advantage

Whether that’s revisiting your organization’s goals or innovating to find new strategies, the businesses that come out stronger after the pandemic will be the ones that sought to challenge the status quo.

PR INDUSTRY

7 truths about a career in communications

We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros.