Disney+ Aims for 100 New Titles a Year

There are big things afoot at Disney+, which just cleared 86 million subscribers. In March, the streamer will raise its prices from $6.99 to $7.99 a month. The hike will fuel a huge investment in new content: The company plans to release 100 new titles per year, including 10 Star Wars and 10 Marvel series over the next few years. “The enormous success of Disney+ has inspired us to be even more ambitious, and the pipeline of original programming is much more robust than we initially anticipated,” said executive chairman Bob Iger in a presentation to investors Thursday.

Plus, learn about Disney’s new international brand, Star.

Related: Disney will theatrically release Raya and the Last Dragon simultaneously in theaters and on Disney+ as a premium title on March 5, 2021.

It’s no secret that this has been a challenging time for rising professionals, who have had to endure layoffs and cancelled internships just as they’re getting started. But these young professionals saw 2020 as a time to get creative about supporting one another by developing projects that lended a hand to their peers.

Meet the pros: These five projects address mental health, help with visibility and networking and salute side projects.

New York City’s bodegas are essential to the city’s communities and culture, but they’ve had a tough time amid the pandemic. Pepsi is aiming to lend a hand with a new holiday campaign supporting bodega owners—with the help of comedy duo Desus Nice and The Kid Mero. In a new short film released, they surprise bodega owner Juan Valerio by telling him that Pepsi will be covering his rent for a year.

Watch the film, and learn how the brand will deploy a wave of support to other bodega owners as well.

Domino’s has been investing in online ordering, contactless delivery and curbside pickup for years—without knowing that it was setting itself up for success amid the pandemic. Now, many other eateries are playing catchup. Of course, that means Domino’s has a great deal more competition now, even in the form of major multi-restaurant delivery services like DoorDash, Postmates and Uber Eats. That’s why Domino’s is focusing on controlling customer data and moving toward an agency model to keep up with shifts in the industry.

The company, known as a delivery leader, uses these strategies to stay ahead of the curve.

More of Today’s Top News & Highlights:

Unless you were under a rock (or, you know, not on Twitter), you probably noticed when, earlier this week, Lifetime announced it was teaming up with KFC to release a mini-movie, “A Recipe for Seduction,” about a steamy Colonel Sanders, played by Mario Lopez. In light of the major hype around the trailer, Adweek caught up with KFC CMO Andrea Zahumensky to get an inside look at the recipe behind what may be the marketing movie of the year. (That’s a thing, right?)

Sexy Sanders reveals his secrets: Discover how the idea became a reality—and get a sneak peek at all the drama and intrigue in Lifetime’s latest.

2020 has been a year rife with unexpected challenges and new opportunities, during which the only constant has been rapid change. And so far, 2021 shows no promise of slowing down.

Join Adweek for the inaugural Outlook summit, January 26-28, to hear from top marketing, media and tech executives, forecasters and thought leaders on the state of the state, predictions for the road ahead, and tools and strategies that will supercharge growth and revenue in uncertain times. Save your virtual seat.

Startup agency Quality Meats, fresh off a popular stunt, was approached for the project

Intuit also renewed its official partnership with the NFL through 2022

This new control will first appear on YouTube

The company is shifting its strategy to focus on far-flung revelers

Playful DDB Paris work was shot by famed photographer Miles Aldridge

CEO Scott Kirby notes that carbon offsets aren't enough to reduce greenhouse gas emissions