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Discovery Wants to Create Local Olympic Content Through Partnerships With Mobile Providers Will let carriers become official broadcasters of the Games By Marty Swant BARCELONA, Spain--Discovery Communications is planning to partner with global mobile providers for the Olympics to let them become official mobile broadcasters of the quadrennial summer and winter games. Discovery--which has the exclusive TV and multimedia rights for 50 countries and territories from 2018 through 2024--will let mobile providers co-brand with the Olympics to drive more...
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WPP’s Martin Sorrell Says Snapchat Could ‘Well Be’ a Third Digital Ad Competitor to Facebook and Google His agency contributed $90 million to the app’s 2016 revenue By Lauren Johnson BARCELONA, SPAIN--As Snapchat gears up to go public tomorrow morning and start trading on the New York Stock Exchange, WPP chief Martin Sorrell sees the app as a legitimate competitor to Google and Facebook for its ad dollars. During a keynote interview by CNBC's Karen Tso at Mobile World Congress in Barcelona, the CEO covered...
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Facebook’s Chief European Creative Says Video Is Still Undervalued Though 100 million hours are viewed on the platform every day By Marty Swant BARCELONA, Spain--The head of Facebook's European creative shop said video is still undervalued, despite how much the social network, brands and agencies have focused on it over the past couple of years. Speaking Tuesday at Mobile World Congress during an event hosted by the Interactive Advertising Bureau, Rob Newlan, regional director of Facebook's Creative Shop...
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Coca-Cola Wants to Use AI Bots to Create Its Ads Algorithms can already pick music and write copy By Lauren Johnson BARCELONA, SPAIN--Coca-Cola is one of the most beloved brands in the world and is known for creating some of the best work in the advertising industry. But can an AI bot replace a creative? Mariano Bosaz, the brand's global senior digital director, wants to find out. Speaking to Adweek at Mobile World Congress on Tuesday,...
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Messaging Platform Line Is Teaming Up With Sony and LG to Take On Amazon’s Alexa in Asia The company's app and speaker should be available in early summer By Marty Swant BARCELONA, SPAIN--Line is building its own voice-activated assistant that could help the popular Japanese messaging app compete directly with the likes of Amazon and Google. Today, during the Mobile World Congress trade show, Line CEO Takeshi Idezawa outlined the company's plans to move beyond smartphones into screenless technology. Working with Sony and LG, it's building...
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