Discovery's Olympics Snapchat Tie up

Since the pandemic scuppered the 2020 Summer Olympic Games in Tokyo, there’s now just six months between the summer and winter games. 

To get its content out to Snapchat's audience, Discovery has struck a content-sharing and advertising partnership with the platform, David Cohen reports. 

The best Olympics content and coverage from Discovery+ and the media giant’s Eurosport network will be shown on the new Eurosport Olympics daily Show on Snapchat’s Discover platform.

Read more from David's piece, including that the Olympics content on Snapchat is set to include:

In other Discovery news, Jason Lynch writes that the media company is the latest to announce it's holding a virtual Upfronts event in May, following the week’s news that Disney and ViacomCBS would also be returning.

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