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Featuring stories on, McDonalds, Igloo and Chupa Chups more!
| License Global This Month: Special Coverage on The World of Food & Beverage |
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| | | PEEPS: A Modern American Tradition | | |
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| Expanding its reach beyond the Easter season, the PEEPS brand sits down with License Global to unwrap the uncharted growth behind America's iconic colorful Chicks and Bunnies. | | Read the Exclusive Feature Now | | |
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| EDITOR'S PICKS | | Must-reads from the March issue | | |
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Redefining the Happy Meal
License Global tells the history of the Happy Meal and how McDonald's has placed itself as the go-to partner for some of the biggest IPs in the world.
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Baking Brand
For Finsbury Food Group, licensing has expanded the business into new avenues, bringing together countless fans to light a candle on brand inspired cakes.
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How Igloo is Making Coolers, Cooler
Jon Sinko, vice president, partnerships and licensing, Igloo, highlights the company's growth in the licensing industry.
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| MORE FROM THE LATEST ISSUE | | |
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| | | The Spirit of Celebrity | How celebrity involvement in a product can expand its reach to an even bigger audience.
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| | | Variety is the Spice of Licensing | | If you're looking for a new take on a classic kitchen staple, these new food and beverage licensed products may be on your next shopping list. Read More |
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| | | Something's Brewing with Coffee Brands | Licensing collabs are heating up in the java marketplace.
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| | | A Career in Color | | License Global speaks with Christine Cool, global licensing manager, Perfetti van Melle Group, to explore the history of the Chupa Chups brand and her journey in licensing. Read More |
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