Discord, Reddit address WallStreetBets community; Crisis lessons from 2020; Pepsi's 'Dig In' campaign; and more

DAILY SCOOP

Discord and Reddit grapple with ‘WallStreetBets’ communities, Activision Blizzard defends DE&I hiring initiatives, and Twitter rebrands to embrace ‘real’ conversations

Also: Communciators’ most hated corporate jargon, the future of streaming services, Target and other retailers cut ties with coconut milk supplier, and more.

THE PR DAILY LIST

6 takeaways from the crises of 2020

What are the big lessons that comms pros should take from the past year? We break down the top tips from industry leaders.

MEDIA RELATIONS

How to adapt your pitches during noisy news cycles

Some humanity and creativity can help find success for your clients even when the media is overwhelmed by national news headlines.

DIVERSITY AND INCLUSION

Pepsi shares lessons from its ‘Dig In’ effort to support Black-owned restaurants

The company is one of many looking to follow through on promises to fight racism and injustice in 2020. What do the next steps look like in 2021?

PR DAILY AWARDS

Don’t miss this week’s late-entry deadline

This Friday, Jan. 29, will be your last opportunity to enter PR Daily’s Digital Marketing & Social Media Awards. Don’t miss out.

DAILY SCOOP

Belk, Cici’s and L’Occitane file for bankruptcy, Target offers employees $500 bonuses, and 72% of comms pros say social media helps other media efforts

Also: Samuel Adams’ tongue-in-cheek Super Bowl ad, YouTube extends ban on Trump and cuts off Guliani’s ad revenue, Air Asia updates cancelation policy, and more.

SOCIAL MEDIA

Twitter to fight misinformation through crowdsourcing

The social media platform said it hopes to ‘more quickly build an effective community-driven solution’ that cuts down on fake news.

How to bring more diversity and inclusion to your PowerPoint deck

A failure to find photos that represent the diversity of your community risks losing your audience. Here's how to find better images.

PR INDUSTRY

How to approach industry awards in 2021

As a PR tactic, an awards program win can bolster your position in the marketplace, but which programs are the right fit for your organization?

MEDIA RELATIONS

Does Budweiser deserve the praise for offering Super Bowl ad to COVID vaccine efforts?

The brand is offering its usual big media slot to COVID-19 efforts, but the move isn’t completely altruistic. Here’s why one PR pro thinks the campaign doesn’t necessarily deserve all the kudos.

DAILY SCOOP

Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub

Also: What top brands on Twitter are doing to best serve consumers, Google rolls out tools to promote COVID-19 vaccine information, Godiva to close all North America locations, and more.

SOCIAL MEDIA

How companies are failing social media managers—and wasting crucial talent

A report reveals digital media pros’ career obstacles, limitations and frustrations—and how companies can equip these invaluable employees to succeed.

MARKETING

Marketing emotion of the year: empathy

Audiences in 2021 need to know you are there for them. Here’s how you can show your organization cares about your community.

ASK A REPORTER

Healthline’s newest editor shares what she looks for in a pitch

What are the hooks and specs that digital health care outlets are looking for in the coming months? Here’s one journalist’s take.