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DigitasLBi Promotes Pair of Agency Veterans as Part of North American Leadership Restructuring Laurent Ezekiel and Jodi Robinson take on new roles By Erik Oster DigitasLBi promoted a pair of agency veterans to newly-created roles. The agency promoted Laurent Ezekiel to president, North America and international and Jodi Robinson to president, North America. Ezekiel, a 14-year agency veteran, will be responsible for overseeing Digitas LBi's international markets, in addition to his previous leadership responsibilities for New York, Atlanta and Nashville.... Read more » |
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The Brewers Association Is Launching a Crowdfunding Campaign to Buy AB InBev for $213 Billion Sterling-Rice Group created a lighthearted yet serious ad By Erik Oster It's the largest crowdfunding effort ever and even its backers realize it has the slimmest chance of possibly succeeding. So why is Sterling-Rice Group (SRG) helping the nonprofit Brewers Association in an effort to crowdfund a purchase of AB InBev, the world's largest brewery, for $213 billion? SRG executive creative director Adam Wohl told Adweek... Read more » |
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