Digital skills need updating at least monthly, say 6 in 10 professionals
Digital skills need adding or updating at least on a monthly basis, according to the majority (57%) of respondents in Econsultancy’s latest survey report.
When Econsultancy last carried out this research in 2019, the picture was very different. Then, the need to update skills even quarterly (or more frequently) was only identified by a third of respondents. In 2023, that figure has risen to 83%.
Report author, Econsultancy’s SVP Learning, Stefan Tornquist, writes, “Added to the number of new disciplines [in marketing, ecommerce and customer experience] is the increasing pressure on digital professionals to understand the mechanics of their trade: how the technology they use can be applied and what becomes possible as it evolves. This represents a new level of technical skill that was not required even a decade ago.” |
Chatbot evolution: Intercom and Yext on moving beyond human-in-the-loop customer service
While many businesses make use of online chatbots, the experience of conversing with one can be frustrating, particularly in a customer support context. Fergal Reid, Senior Director of Machine Learning at Intercom, and Nico Beukes, Managing Director at Yext, talk about the chatbots they are testing with generative AI and how they guard against errors. |
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