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Featured Blog article
What can we learn about CPG product strategy from new haircare brand Form?
about 19 hours ago

It is no secret that the world of consumer packaged goods (CPG) is under threat from multiple directions.

In one corner, Amazon is slowly commoditising and white labelling goods to compete on its digital shelf spaces (as well as buying physical shelf space). In the other corner, niche startups with laser focus chip away at market share, as consumers continue to be attracted towards specific solutions, at the expense of the generic product lines CPG brands can be synonymous with.

Four search engine marketing updates busy marketers might have missed
about 7 hours ago
As WWP hit by cyberattack, brands need to pay more attention to agency security
about 15 hours ago
The marketing (to) automation problem: How will IoT products sell their services to other devices?
about 17 hours ago
How Europe's $2.7bn Google antitrust fine could impact the internet economy
about 20 hours ago
10 rules for getting email unsubscribes right
about 21 hours ago
A digital transformation case study: The Met Office
about 22 hours ago
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A message from our sponsors:
Over a fifth (21%) of consumers have boycotted a brand following a scandal or negative press
A brand crisis can have a massive effect on public perception. This recent YouGov Report Inside the Mindset of Brand Boycotters looks at what pushes consumers to boycott a brand, who these people are, and how to win them back.
Access the report
Are you ready for AI?

Join us at Supercharged to check out the latest, most innovative technologies in the world of AI.

Attend to improve your marketing efficiency, broaden your AI knowledge and future-proof your business.

See website for more details and to buy tickets.

Event date: Tuesday 4 July 2017, London

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HSBC: Digital Messaging Specialist, Digital Centre of Excellence
Mountain Warehouse: SEO Manager
Mountain Warehouse: Senior Manager, Marketplaces
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Featured Research
Travel - Digital Trends and Developments
17 days ago

Travel - Digital Trends and Developments presentation by Econsultancy distills the most recent third-party data and trends, providing a guide to what's happening now in the sector and what you should be keeping an eye on.

The Customer Experience is Written in Data
3 days ago

The Customer Experience is Written in Data explores the growing role of data and analytics in marketing. With analytics capabilities falling behind the data available to marketers, organizations are dividing between those that recognize the importance of data analysis, and those that do not. This report, produced in association with Google, is based on a survey of more than 700 executives at B2C organizations with revenues of more than $250 million in 2016.

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Upcoming Training
Video Marketing Strategy -
London, 5 Jul 2017
Fast Track Digital Marketing -
London, 17 Jul 2017
Google Analytics -
London, 18 Jul 2017
Content Strategy, Editorial Planning & Content Calendars -
London, 19 Jul 2017
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Upcoming Events
Supercharged: Marketers and Machines -
London, 4 Jul 2017
Digital Shift Q3 -
, 6 Jul 2017
Digital Shift Q3 -
, 6 Jul 2017
Digital Content Strategy -
London, 12 Jul 2017
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The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.
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