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Over a fifth (21%) of consumers have boycotted a brand following a scandal or negative press |
A brand crisis can have a massive effect on public perception. This recent YouGov Report Inside the Mindset of Brand Boycotters looks at what pushes consumers to boycott a brand, who these people are, and how to win them back. |
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| | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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