Digital Pulse - The seven principles of intelligent personalisation

The Social Media Platforms Overview guide has been updated for 2018 to reflect this rapidly changing area of digital marketing and to provide a snapshot of the major social media platforms and the most pressing considerations for marketers looking to generate the most value from social media. The report provides a summary of the main features of these platforms, and outlines some of the options available to marketers when developing a paid, owned and earned strategic approach to social media marketing and communications.

The 2018 Digital Trends in Retail report explores the effects of digital disruption in the sector, providing guidance to organisations that want to stay ahead of the curve. It highlights the key digital trends, challenges and opportunities which retailers need to be aware of during 2018, covering topics ranging from customer experience and mobile to data-driven marketing and personalisation.