This year’s Embracing Predictive Marketing report, the third in a series on this topic, produced in partnership with RedEye, follows a survey of 400 marketers carried out in 2016, and a series of qualitative interviews with senior practitioners conducted last year. This latest report revisited some of those interviewees and added others, supplementing the insights from these conversations with data from related survey-based Econsultancy reports.

This report, published in partnership with Code Computerlove, looks at how advanced companies are in their digital transformation, and assesses how widely the ideas of product thinking have been adopted. It explores these topics by looking at the views of brands and agencies, and by comparing the views of the top-performing businesses with those of their mainstream counterparts.