| | | | | | With consumers now expecting a seamless and personalised experience across all channels, it’s vital that companies have a strong customer experience strategy in order to compete. This is where customer experience management (or CXM) comes in - the practice of using data and insight from customer interactions to improve the overall CX. |
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| How are you performing with email in 2018? |
| | Take part in the 12th annual Email Census and as thanks for sharing your insights, you'll get a complimentary copy of the resulting report. The survey, carried out in association with Adestra, includes questions about email performance, strategy, artificial intelligence and data compliance. | |
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| | | | | | | A Guide to Customer Experience Management covers the practical steps organisations can take to make themselves more customer-centric and how to implement data-led strategies that will help them understand their customers. |
| The new Lessons from Black Friday report will consider the latest trends and statistics from Black Friday 2017 and highlight the key challenges that retailers should be aware of for 2018. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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