| | | | | | Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV. There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). But undoubtedly one of the attractions is digital’s ability to deliver measurable performance-based product-led advertising - designed to generate online sales and conversions. This has contributed to brands (ranging from consumer packaged goods to fashion brands) spending a growing proportion of budget on product-led digital ads instead of devoting greater amounts to generating brand awareness via TV and bill boards. |
|
| |
| A message from our sponsors: |
| Crossing the New Digital Divide: Your Guide to Marketing Effectiveness in a Time of Bold Claims and Outrageous Expectations |
| Find out how you can navigate the tangled digital path, and get actionable tips for overcoming common challenges to marketing effectiveness in a time of bold claims and outrageous expectations. Register for the Nielsen Visual IQ webinar now. |
|
|
| | Our brand new online course, Fast Track to Modern Marketing, provides you with the practical and strategic skills to ensure your marketing is effective in the digital age. Taught by Ashley Friedlein, Founder of Econsultancy Powered by Econsultancy’s Modern Marketing Model (M3) Best in class content and up-to-date industry expertise Fully CPD accredited Accelerate your marketing career now. Accelerate your marketing career now. | |
|
|
| |
|
| | | | | | | The 2018 Digital Trends in Financial Services report is a barometer of the extent to which financial services and insurance (FSI) organisations are embracing digital technology, focusing their strategies and prioritising resources for the year ahead and beyond. The report is based on a sample of almost 700 senior industry leaders (manager level or above) who were among around 13,000 digital professionals taking part in the annual Digital Trends survey. |
| A Marketer’s Guide to AI and Machine Learning will demystify artificial intelligence (AI) and machine learning (ML), provide an update on the current adoption of AI and ML and explain how organisations can use AI and ML in marketing, ecommerce and customer experience. |
|
|
|
| |
| |
|
|
| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
Econsultancy London
Wells Point, 79 Wells Street, London, W1T 3QN, United Kingdom
|
Econsultancy Singapore
20 Collyer Quay, #23-01, Singapore, 049319, Singapore
|
Econsultancy New York
205 Hudson Street, 7th Floor, New York, New York 10013, United States
|
|
|
| | |
| | | | | © 2018 Econsultancy.com Ltd.
Econsultancy.com Ltd. is part of Centaur Media plc |
| |
|
|
|
