The 2017 Measurement and Analytics Report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the tenth year running, looks at how organisations are using data strategically and tactically to generate insights and to improve business performance. The research, based on a survey of almost 1,000 digital professionals, also focuses on the important role for data and analytics in supporting their attempts to build a competitive advantage by becoming more customer-centric.

The State of Marketing Automation in Australia and New Zealand report, published in association with Oracle Marketing Cloud, evaluates current adoption levels, tools and processes employed as well as barriers to effective use of marketing automation.