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Monday 26 Jun 2017

Featured Blog article

An email personalisation planning template (with brand examples)

3 days ago

There's a sentence in Econsultancy's Email Marketing Industry Census 2017 that leapt out at me.

It reads, "True personalisation at scale remains elusive for many businesses, though more companies are starting to reap the benefits."

In this article I'll look at where marketers are going wrong and give a simple planning template for email personalisation.

The funniest digital stories from the last week

3 days ago

10 sizzling digital marketing stats from this week

3 days ago

Five lessons retailers can learn from Wayfair’s Instagram channel

3 days ago

“It was a great campaign. It cost me $2M”: A discussion on EMV and social media measurement

3 days ago

View all Blog articles

A message from our sponsors:

Over a fifth (21%) of consumers have boycotted a brand following a scandal or negative press

A brand crisis can have a massive effect on public perception. This recent YouGov Report Inside the Mindset of Brand Boycotters looks at what pushes consumers to boycott a brand, who these people are, and how to win them back.

Access the report

Digital Jobs

Mountain Warehouse: International Ecommerce Manager

Mountain Warehouse: Senior Manager, Marketplaces

Mountain Warehouse: SEO Manager

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Featured Research

Travel Internet Statistics Compendium

26 days ago

Econsultancy's Travel Internet Statistics Compendium is a comprehensive collection of the most recent statistics on the online travel market. A huge time-saver for presentations and reports.

Travel - Digital Trends and Developments

13 days ago

Travel - Digital Trends and Developments presentation by Econsultancy distills the most recent third-party data and trends, providing a guide to what's happening now in the sector and what you should be keeping an eye on.

View all Research

Upcoming Training

Content Strategy, Editorial Planning & Content Calendars -
London, 26 Jun 2017

Intensive: Mastering Analytics -
London, 27 Jun 2017

Online Copywriting - 2 places left
London, 27 Jun 2017

Fast Track Digital Marketing - 5 places left
London, 27 Jun 2017

View all Training

Upcoming Events

Trends Webinar: How Marketers Learn -
, 29 Jun 2017

Content Marketing: Trends, Data and Best Practice -
, 29 Jun 2017

Supercharged: Marketers and Machines -
London, 4 Jul 2017

Digital Shift Q3 -
, 6 Jul 2017

View all Events

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The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce.

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