| | | | | | Every year around this time I get really excited about the Festival of Marketing (October 10-11, London). Some may see that as a bit sad, but unless you've attended in previous years you won't know that the Festival is more than just another conference (it really does feel like a festival). To whet your appetitie, with only around six weeks to go, I've rounded up 10 of the speakers I'm most looking forward to hearing. |
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| A message from our sponsors: |
| Guide to the Psychology of Referral |
| When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these ”the 3 P’s” of referral. This guide examines one of these –psychology –to understand how it has a major impact on your customers behaviour and their likelihood to refer, or go on to purchase if they have been referred by their friend. |
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| | | | | | | This report will explain how visual search and image recognition technology can offer marketers greater insight into their customers, how they can be harnessed to improve the customer experience and how marketers can get involved in this exciting new development in ecommerce. |
| The Future of Marketing is based on an exploratory and descriptive research enquiry into the trends shaping the future of marketing. The report examines the main objectives and key priority areas for marketers within the next five years. |
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| | | | The Digital Pulse is Econsultancy's round up of the latest action in the world of marketing and ecommerce. |
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