To hit its $25 million revenue goal for 2020, Brat TV plans to double the size of its four-person sales team by hiring people with TV ad sales experience.
| To hit its $25 million revenue goal for 2020, Brat TV plans to double the size of its four-person sales team by hiring people with TV ad sales experience. Read more below. Digital video network Brat TV’s revenue has more than tripled after the company began directly selling ads on its YouTube channel. At the Digiday Brand Summit in Scottsdale, Arizona this week, marketers gathered to talk about how to manage taking back control and share which channels are working, among other issues. Good Housekeeping isn't the most modern-sounding of brands, but it is busily modernizing its business with a growing affiliate commerce arm. There's a strange, almost celebratory feeling among some agency execs that the latest existential threat -- in this case, clients handling their marketing work themselves -- is receding. Other things to know about At Amazon Strategies, we’ll hear from brands successfully selling on Amazon, as well as leaders from agencies and consultancies that work with top retailers. Register now for this two-day forum and workshop in New York City to join peers from Dollar Shave Club, Brooks Brothers, Victoria's Secret and more. In a new State of the Industry report based on research into more than 150 buyers, learn what steps US buyers are taking to consolidate their supply-side partners. Sponsored by PubMatic. | | |
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howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | Marketers want more control: Insights from the Digiday Brand Summit | | Marketers problems vary by their specific brand and segments but they said that there’s a need to be more open and honest with agencies, to take more control of their data and to be more thoughtful in their communication of brand purpose at the Digiday Brand Summit this week. | | |
| Sponsored by Integral Ad Science (IAS) | | Research: The biggest brand safety trends in 2020 | | According to new research, most marketers have sustained reputational or revenue damage due to brand suitability issues. Read the guide to learn how brand safety differs from brand suitability — and why marketers say the latter will become particularly important next year. | | |
howdy! howdy! | Sponsored by Celtra | | A marketer’s guide to creative asset management | | More marketers are turning to 'creative management platforms' to streamline workflows and automate the reformatting of content. Read the guide to learn they differ from other management tools. | | |
howdy! howdy! | Subscriptions | | How The Boston Globe invented #SubscribeSunday | | The campaign idea, dreamt up by a Globe business reporter, will be rolled out again next year, and the Boston news publisher has plans to learn more about the people who responded to the offers. |
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