B2B marketing

How to maximize event ROI using smart budgeting

Understanding user conferences' true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy.

Marketing artificial intelligence (AI)

Guardrails and governance: How to protect your brand while using AI

How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards? 

Marketing management

Why FAQs should be your go-to marketing tool

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication.

First-party data

Discover the power of first-party data

Navigating today’s complex advertising landscape requires a privacy-first approach. That’s why MarTech and OneTrust teamed up to create this must-read white paper for marketers.

Marketing artificial intelligence (AI)

Why DIY experimentation is critical to AI success

Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.

Marketing artificial intelligence (AI)

Delivering large B2B marketing events: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.

MarTech intelligence reports

How AI is transforming email marketing

Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource.

Marketing technology

How to overcome AI challenges in martech to maximize ROI

As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more.

Your voice matters

How does your martech stack stack up?

More tools, fewer tools, or the same… how has your martech stack changed? Share your experience in the 2025 State of Your Stack Survey.

Take the survey.

What else we're reading

• A big Reddit discussion about what marketing skills make you invaluable.
• The Wall Street Journal has five consumer trends coming in 2025.

MarTech research

• The 2024 MarTech Replacement survey tracks the replacement of applications in the martech stack yearly. Download the 2024 report (no registration required).
• NEW! Take our 2025 State of Your Stack survey and share your vision for your team’s martech stack. We’ll unveil the findings in 2025 and share them with the community.

What they're saying

• “Smart budgeting isn’t just about controlling costs. It’s also about creating space for innovation. Understanding the true costs of your event makes strategic decisions about where to invest for maximum impact. High-quality production, engaging speakers and seamless execution create original content that drives value long after your event ends.” Lisa Shaw in How to maximize event ROI using smart budgeting.
• “As we enter 2025, I’m hopeful for what lies ahead for marketers, businesses, students, and the industry. I hope companies take a clear-eyed look at their capabilities, focusing on fixing foundational issues like usability, personalization and transparency rather than chasing fleeting trends. For marketers, I hope we continue to recognize the immense responsibility of our work — shaping perceptions, building trust, and delivering value — and approach it with thoughtfulness and integrity.” Jay Mandel in Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025.

From Search Engine Land

• Instacart expands foodservice advertising
• Google updates financial products policy for crypto ads
• How to fix the ‘Page with redirect’ error in Google Search Console
• Optimizing LLMs for B2B SEO: An overview
• Google’s Performance Max placement rules create API confusion