Digital marketing budgets: How can marketing leaders meet rising expectations for growth? Deborah Womack, Associate Partner, Marketing Transformation Ernst & Young LLP, offers five actions for marketing leaders to take now
ClickZ Daily: March 17, 2022 |
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| Good morning! For those CMOs and marketing leaders that find themselves with almost half the budget compared to 2020, squeezing maximum value from every customer interaction while providing customers with the experiences they desire is this years’ biggest challenge. Deborah Womack, Associate Partner, Marketing Transformation at Ernst & Young LLP, offers five actions for marketing leaders to take now – plus a bonus that will help unlock investment potential through internal strategic alliances. |
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Change management Deborah Womack |
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Digital Advertising A DXP can provide optimal digital experiences to a variety of constituents, including consumers, partners, employees, citizens and students, and help ensure continuity across the full customer lifetime journey. Download now |
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| Digital Transformation An interactive voice experience is any conversational brand engagement that takes place through voice-first technologies. That could be a smart speaker app, a mobile chatbot, or even an interactive ad on a smart mirror or IoT workout device. Download now |
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