Digital marketing budget optimization tips for 2023 Four tactical changes to action today and three strategic tips based on data, testing, and prioritization.
ClickZ Daily: Nov 28, 2022 |
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| Good morning! Digital marketing budget optimization has been a core theme in 2022, and will only become more pressing in 2023. Unless you have money to burn, digital marketing budget optimization should be a nonstop, kaizen process. Neal Schaffer speaks with six marketing experts and offers his own perspective to provide seven budget optimization tips. He covers four easy tactical changes to action today, and three strategic tips based on data, testing, and prioritization. How can ClickZ help you in 2023? Let us know the topics you want to hear about. Team ClickZ Subscribe to the ClickZ Marketing Masters Podcast: Apple | Spotify | Google | Amazon |
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Marketing budget Neal Schaffer Unless you have money to burn, digital marketing budget optimization should be a nonstop, kaizen process that you should always be implementing. Try to import some of these tips into your marketing processes today and reap the benefits tomorrow. |
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Advertising & Promotion Mark DiMassimo The cost of bad advertising, its link to consumer behavior, and how you can map and action these levers for positive results Read more |
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| Personalization Benjamin Broomfield The world of digital streaming is vastly competitive. In a battle for customer attention, Warner Bros. Discovery has been on a journey to create email personalization across its digital divisions. Read more |
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| Brand awareness Benjamin Broomfield “Starting with the subverted tagline gets people to stop and look. Everyone knows our usual tagline, and this message completely cuts through that. But ultimately, it goes on to reveal the joke and like all Specsavers adverts, should leave you with a warm feeling.” Read more |
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| ROI Marketing Benjamin Broomfield “The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking a paid-first approach is the right way for most people to build their brand.” Download now |
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Marketing Masters Podcast |
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Strategy Benjamin Broomfield Vista is partnering with the likes of Liverpool FC and the Boston Celtics to place the spotlight on small businesses who have seen increased followers, engagement, and customers through this one-of-a-kind sports sponsorship. Download now |
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| ROI Marketing Benjamin Broomfield “The biggest pitfall is thinking organic social will boost your brand. It won’t work for 99% of people. Ryanair is the exception, not the norm. Taking a paid-first approach is the right way for most people to build their brand.” Download now |
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| Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
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AI Amy Wright Conversations are happening all around us in different forms. But many conversations are not actually being heard. Uniphore is working to evolve conversations with the trifecta of voice AI, computer vision, and tonal emotion. Enhance the agent experience and drive results like: Reduced agent onboarding time Increased upsell and cross-sell opportunities Increased agent performance and productivity Minimized costly errors Reduced repeat calls Consistently exceptional customer service Download resource from Uniphore to find out how to achieve these results and more. Download now |
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| Third-party cookie Shyam Lakhani Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem. While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand and transform their relationships with customers. The companies that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see” approach. They’re executing against a third-party data deprecation playbook right now. Download our eBook to learn how you can successfully navigate the ongoing changes in the privacy-first era. You’ll discover: The four tools you need in your third-party data deprecation playbook How a customer data platform (CDP) enables you to execute on the playbook What companies like VF Corporation, HEINEKEN USA, and others are doing to make the transition now Download now |
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| Analytics Rucha Kadam Consumers appreciate when companies recognise and prove they know their customers. With various ways to reach current and prospective customers, companies have numerous opportunities to personalize marketing messages. Download now |
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