| Good morning, Marketer, the times are changing and so are the traditional media and technologies weâve used for years. Before the pandemic, I admit I wasnât that impressed with finding a QR code on a magazine ad. At that time, I was probably also questioning my resilience in consuming a form of print media. I also wasnât listening to podcasts regularly back then because I hadnât yet acquired smart speakers, and I found earbuds intrusive and distracting. Now, while spending more work and recreational time at my residence, the speakers are always going. Thatâs the user side. What about the shifts in backend technology that are making QR codes, podcasts and even print ads something different in 2022? Whatâs changed is that the cookie is fading, so publishers and streaming services are upping their identity, measurement, attribution and targeting capabilities. These really arenât the same media from even a couple years ago because all the old channels and tools are changing. Chris Wood,
Editor | 