WardsAuto Dealer 5
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WardsAuto Dealer 5
 

NOVEMBER 10, 2017

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Hey there. Welcome to the WardsAuto Dealer 5 for Friday, Nov. 10. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

1.

Industry people see the day coming soon when technology allows customers to readily do the full transaction – or something close to it – entirely online. But opinions vary as to the details.

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Automotive retail is more than just a numbers game; it’s about building relationships and with VIP customer experiences. Every interaction in the customer journey impacts your bottom line. Learn how ELEAD1ONE helps dealers sell more with intuitive and transparent sales, service and marketing solutions that drive profitable results. 

2.

When we miss the mark with e-mail phrasing, a rushed tweet or an insensitive phone voice we risk offending, sounding stupid and alienating those we wish to draw.

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3.

Cars.com's Salesperson Connect aims to bond dealership salespeople to online car shoppers before they visit the store. It also allows – and encourages – consumers to review salespeople, not just dealerships or vehicles.

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Auto dealerships need to redefine the new 4Ps of Automotive Marketing as product, price, place, and person. Download this guide to learn why person has emerged as the new fourth P and how to succeed by maximizing the 4Ps in context of a rapidly evolving industry.

4.

Volkswagen is updating infotainment systems in U.S. models, with the Golf lineup the latest with better, faster touchscreens.

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5.

Now for the latest dealer news from CBT Automotive.

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What good is a flashy new car if you don’t know how to drive?
DMS technology is only as good as the company behind it. To get the most out of your tech, you need a dedicated expert whose sole focus is the success of your dealership. Download our guide to discover the winning combo to help your dealership thrive.
That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at [email protected].

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...