WardsAuto Dealer Edition
WardsAutoDealer Edition
 

OCTOBER 27, 2020

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Digital Auto Financing Gets COVID-19 Push

“I don’t think there’s any going back to the old normal,” says Mike Kane, senior vice president- consumer credit operations for Ally Financial’s automotive segment. “If you haven’t invested in low-touch or no-touch — you better get there.”

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Lucid Motors Plans to Charge Up EV World

In a Wards Q&A, Zak Edson talks about the battery-maker-turned-electric-vehicle-maker’s strategy to enter a market getting crowded with contenders.

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Targeted Marketing and Holiday Auto Incentives

Industry Voices
With unemployment rates at an all-time high, it is important to understand a potential buyer’s household income and discretionary spending so the right incentives are offered to the right consumer.

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Are Millennials Driving Auto Dealers to Embrace Subscription Services?

Industry Voices
Several automakers already are taking the car subscription model out for a spin; examples include BMW, Mercedes-Benz and Porsche. Other private subscription services offer selections ranging from used vehicles to various makes of electric vehicles.

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