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| 3 takes from Resource/Ammirati, Edelman and Huge By Erik Oster With Snapchat parent company Snap Inc. going public today, analysts everywhere have weighed in with forecast and think pieces. But what about its potential for future client work? We spoke to three digital shops for their takes on the platform. Facebook's decision to imitate some of Snapchat's key features with new launches like Instagram Stories... Read more » |
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| And avoid Twitter's rocky relationship with investors By Christopher Heine |
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| Promoted Content by GumGum | | |
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| Livestreaming connected people with the news By Lauren Johnson |
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| Including Pokemon Go, AI, VR and connected cars By Lauren Johnson |
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| Analyzed thousands of photos of Antoni Gaudí's buildings By Marty Swant BARCELONA, Spain--IBM has come up with a way to show off the more artistic side of its artificial intelligence capabilities while honoring one of Spain's most famous architects. For this year's Mobile World Congress in Barcelona, IBM tasked its Watson super computer with the understanding Antoni Gaud?'s greatest works such as La Pedrera and la... Read more » |
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| Telefónica, Verizon and FourSquare see benefits By Marty Swant BARCELONA, Spain--Could mobile carriers band together to steal back advertising revenue from tech companies? It appears some telecoms are open to the idea of mobile network operators using their vast troves of data to create a new ecosystem for brands that want to reach users wherever they are. Their secret weapon? Location-based data, according to... Read more » |
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| Will let carriers become official broadcasters of the Games By Marty Swant BARCELONA, Spain--Discovery Communications is planning to partner with global mobile providers for the Olympics to let them become official mobile broadcasters of the quadrennial summer and winter games. Discovery--which has the exclusive TV and multimedia rights for 50 countries and territories from 2018 through 2024--will let mobile providers co-brand with the Olympics to drive more... Read more » |
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| Featured Jobs | | Global Traveler International Newtown, PA - Bucks Co | | OZY Media Mountain View, California (US) | | W&P Design Brooklyn, NY | | Portrait Publications Seattle / Bellevue | | Today's Homeowner Media Los Angeles, California | | |
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| Majority of the deals are focused on the Pacific region By Marty Swant BARCELONA, Spain--Vice Media is beginning to partner with global mobile carriers to make its video content available worldwide. With a series of eight deals announced today at Mobile World Congress, Vice will distribute content to more than 80 territories by the end of 2017. The additional partnerships will include original production, licensing, Viceland programming and... Read more » |
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| Capital One and Retale have tested it By Lauren Johnson For the past couple of years, Foursquare has been positioning itself as a serious business-to-business data player that connects digital ads with offline sales and works with companies like Snapchat and Nielsen to power location features and ad tracking. Now it's starting to license that data to brands. Today, the company is launching its own... Read more » |
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| Ad agencies are scouting in Spain for innovation By Marty Swant BARCELONA, Spain--As ad agencies increasingly buy or invest in the latest emerging tech, one is hosting its own pitch competition from within its organization to find ideas worth investing in and that it can use in campaigns by the end of the year. Today, during Mobile World Congress, WPP-owned agency Kinetic is holding a contest... Read more » |
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