Digital agencies, which once stole business from large incumbents, are now at risk of losing relevance themselves in a fast-changing market. Ad buyers heard a lot about brand safety from media companies at last year's NewFronts. This year, some publishers say they've capitalized on marketers' brand-safety fears. Although some companies like Facebook and Google are trying to make virtual reality more mainstream, marketers believe it will take time before adoption is high enough to justify spending on VR ads. "A useful lever to pull": Subscriptions are the ultimate goal for The Times of London. Here's how the publisher uses newsletters to get people to subscribe. Facebook's F8 conference will likely take a more serious tone this year due to backlash from the platform's data privacy scandals and news feed change. Here's what marketers should expect from the event. Get honest, intelligent insight into how brands are building internal programmatic expertise at the Digiday Programmatic Marketing Summit. Register now to hear from leaders at Bayer, Dell, Sony Electronics and more. |
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| Shareen Pathak "All in all, what is happening is that the last decade of digital services is essentially over.” |
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| Lucia Moses Some publishers say they’ve secured deals by pitching themselves as a brand-safe alternative to the platforms. |
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| Sponsored Content Tune The future of marketing is mobile. With consumers carrying around smartphones at all times, your brand could be inches from their fingertips -- but that means nothing without proper measurement. Get the guide. Sponsored by TUNE. |
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| Ilyse Liffreing Marketers say it will still be some time before VR ads become a strong component of a brand's strategy. |
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| Lucinda Southern "You're delivering a bundle of information that's finite and consumable. People are up to speed in a familiar-to-use format.” |
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| Sponsored Content IBM Watson Marketing From Ticketmaster to ING Direct Australia, IBM Watson Marketing has accrued quite a lot of industry expertise in just the past few years. Dig into its background with this illustrated, resume-inspired infographic. Sponsored by IBM Watson Marketing. |
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| Sponsored Content Bazaarvoice To uncover varying industry perspectives and expectations around attribution, we surveyed nearly 250 professionals representing brands, agencies and publishers. Sponsored by Bazaarvoice. |
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