The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.
| YouTube Shows will allow creators to structure their content on their channels as though they were fully-fledged, episodic TV shows. Additional coverage: The first installment of Digiday's two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms. SXSW experiential offerings varied from immersive activations from Criterion and FX to holistic takes from Amazon and Paramount+. What social media platforms will marketers focus on if TikTok is banned? Examining consumer usage of various social media platforms may help answer this question. Barkley OKRP, which has long handled some of its own media work but is primarily known for its creative chops, has launched MissionOne Media, a standalone media agency. From sister site, Modern Retail: M.M.LaFleur, a women’s workwear brand, has spent more than a decade cultivating a content-first marketing strategy. Now, the brand is bringing that strategy to a new frontier: Substack. Publishers, we want to hear from you. Take this survey. Other things to know about Time is running out to secure your seat at the Digiday Publishing Summit, taking place March 24-26 in Vail. Don't miss this opportunity to connect with media leaders at Gannett, Comcast Universal and more. Secure your spot now — limited passes remain. When advertisers and publishers establish data-sharing frameworks, CTV will help advertisers reach and engage targeted audiences more effectively than previously possible. Sponsored by Seedtag. Full-service strategic agency, Cayenne Creative needed to ramp up digital campaigns but building an in-house department was too expensive and outsourcing too risky. The in-between solution reduced business costs, tripled growth and grew its client list. Sponsored by Pathlabs. | | |
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