Digiday’s survey revealed a huge difference between how brands and agencies are spending on Amazon and other retail marketing sites compared with how confident they are that those channels drive marketing success.
Digiday+ Research: Amazon holds untapped marketing potential for brands, agencies There’s a significant difference between how brands and agencies are spending on Amazon and other retail marketing sites compared with how confident they are that those channels drive marketing success. Additional coverage: On TikTok, brands and retailers are playing marketing by ear. Some companies have begun developing their own original TikTok sounds in the hopes of going viral. As Hispanic entrepreneurs and consumers become an increasingly influential part of the U.S. economy, Square — the San Francisco-based fintech company — hopes its new Spanish-language marketing efforts will resonate with small business owners and the communities they serve. Gallery Media Group and Future are reworking their affiliate commerce content strategies this month to cover retailer's shopping events. More in this Digiday+ Media Briefing. The problem with attempts to bring order to online advertising’s data industrial complex is how loosely written the rules are. Evil Geniuses’ DEI-focused branding allows it to serve as a more palatable alternative to esports organizations embroiled in controversy. To drive reach and awareness with Gen Z, spirits brand Fireball last month increased its digital video output on Instagram and streaming sites like ESPN, Peacock and Hulu with 15-20 second ads. Other things to know about Digiday+ and Marketecture are now offering a new bundle membership, so you can enjoy the benefits of Digiday+ and also get smarter about technology vendors and their solutions. Subscribe here. With consumers tightening their belts, holiday shoppers are looking for personalized offers and discounts. Sponsored by Vericast. To ensure customer satisfaction, brands are turning to customer-experience improvements, tailoring the details to each stage of the customer journey. Sponsored by Brandwatch. | | |
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